Identity plays a fundamental role in the presence of a
product being memorable with audiences long after their use with a product,
which upon re-introduction after a long time is instantly associated with the
product and its functionality solely on the unforgettable visuals of the
branding. This what We Are Awesome must achieve, starting with the banner
first.
As the website's theme is based on the idea of rekindling
humankind as a collective force, the banner must represent this. However at
this stage, my website's purpose is not narrowly defined and that is still up
in the air. One problem I see is that my website has the potential to come
across as too pretentious, and another, that it might be ineffectual in
achieving what I want: the championing and celebrating the idea of
togetherness. See, that sounds really pretentious.
At this stage however, I want the banner to give an ambience
of delight and radiance, that when looking at the banner, one will get this
sensation. And thus, I sourced some images that more or less gave this feeling,
and set about to make it a banner.
Making the banner was such a difficult endeavour; one that
took 6 hours. My inexperience but also my resentment with using an application
such as Photoshop played a massive role in this. It was not clear to me that I
had selected the incorrect specifications until a few hours in, as my computer
continuously crashed under Photoshop's incessant demand for more RAM space; the crashing typically
instigated by the placing of an image onto the banner that took upwards of 30 minutes
to place.
But design wise, I like the idea of the maxim "less is
more", which would imply a minimalist approach. Therefore, I wanted my
banner to be simple and streamlined - and be minimal in design. This, upon
deliberation with the pictures I sourced, necessitated that the images be
placed alongside one another and was my aim for the design of the banner. But
this was problematic in reaching as my computer kept crashing.
It was only until I decided to canvas tutorials and forums
online that the problem became clear. For Photoshop to be efficient on a
computer, it must not run off the computer itself. And so, I set the program to
run through an external hard-drive and the crashing stopped. But another
problem emerged; the logo I had created would not save under the "save for
web and devices" tab. At this point I was 5 and a half hours in, and the
inconvenience of creating your logo and finding it could not be saved, to be
used on a website that you have trouble working on anyway, was indescribable.
Again, I looked through the forums and it became clear: I
had selected the wrong banner size which could not be saved for the web, no
matter how hard I tried. So, I had to start all over again. But having realised
and understood the problems which got me nowhere in 5 and a half hours, the
banner was then created in 20 minutes.
And I feel, that the banner is perfect for my website - it
emits a genuine sense of happiness and radiance. It took me 6 hours to make a
20 minute banner, but from looks of it, by God was it worth it.
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